Last updated: September 2026
This Privacy Policy explains how Janet Jacobs trading as Calm Within (“Calm Within”, “we”, “us” or “our”) collects, uses, stores and protects personal information when you visit our website, contact us, purchase a product or service, or participate in a Calm Within coaching programme or session.
Calm Within respects your privacy and is committed to handling personal information responsibly and in accordance with applicable South African privacy legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA), where applicable.
By using the Calm Within website or providing personal information to us, you acknowledge that you have read this Privacy Policy.
The responsible party for personal information processed by Calm Within is:
Janet Jacobs trading as Calm Within
Physical address:
388 23rd Avenue
Villieria
Pretoria
0186
South Africa
Email: janet@calmwithin.co.za
WhatsApp: 076 056 0945
Calm Within operates as a sole proprietorship owned and operated by Janet Jacobs.
Depending on how you interact with Calm Within, we may collect information such as:
• your name and surname;
• email address;
• telephone or WhatsApp number;
• billing and payment-related information;
• information required to process an order or booking;
• information you voluntarily provide when contacting us;
• information provided during coaching or programme participation;
• communications between you and Calm Within;
• information relating to your use of our digital products or services;
• technical information collected through the website, where applicable; and
• any other information reasonably necessary to provide the requested service.
We aim to collect only information that is reasonably necessary for the relevant purpose.
Coaching may involve clients voluntarily sharing personal information about themselves, their families, relationships, experiences, challenges or circumstances.
You are not required to disclose information that you do not wish to share.
Please avoid providing unnecessary sensitive information through ordinary website forms, email or messaging where it is not required for the service.
Where information relating to a child or another person is discussed during coaching, clients should take care not to provide unnecessary identifying information.
We may use personal information for purposes including:
• responding to enquiries;
• communicating with clients;
• arranging and administering coaching sessions;
• providing coaching programmes and services;
• processing purchases and payments;
• providing digital products and resources;
• managing bookings;
• providing customer support;
• maintaining appropriate business records;
• responding to complaints or queries;
• improving our services and website;
• complying with applicable legal obligations; and
• other purposes reasonably necessary to provide the service requested by the client.
We will not use personal information for unrelated purposes without an appropriate lawful basis.
Payments made through the website may be processed by third-party payment providers such as PayFast.
Calm Within does not require customers to provide their full banking or card details directly to Calm Within when a payment is processed through a third-party payment provider.
Payment providers may process personal and payment information in accordance with their own terms, privacy policies and security practices.
Customers should review the privacy policy of the relevant payment provider when making a payment.
We may use your contact details to communicate with you regarding:
• enquiries;
• bookings;
• purchases;
• coaching sessions;
• programme information;
• customer service;
• administrative matters; and
• other communications necessary to provide services you have requested.
Where applicable and where required, promotional or direct marketing communications will be handled in accordance with applicable law.
You may contact us if you no longer wish to receive promotional communications.
Calm Within may use WhatsApp or other communication platforms to provide coaching, communicate with clients or administer services.
These platforms are operated by third parties and are subject to their own terms, privacy policies and security measures.
Clients should understand that information communicated through third-party platforms may be subject to those platforms' systems and policies.
Calm Within will take reasonable steps to protect information within its control but cannot guarantee the security of a third-party platform.
When you visit the website, certain technical information may potentially be collected automatically by the website platform, hosting provider or other website services.
This may include information such as:
• IP address;
• browser type;
• device information;
• pages visited;
• approximate usage information; and
• technical information required for website security and operation.
The actual information collected may depend on the website platform, cookies, analytics tools and other technologies currently enabled on the website.
Calm Within will not intentionally collect unnecessary personal information through the website.
The Calm Within website may use cookies or similar technologies where these are required for website functionality, security, preferences, analytics or other legitimate website purposes.
Where applicable, cookies may be provided by Calm Within or by third-party website services.
You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect website functionality.
Calm Within may use trusted third-party service providers to assist with:
• website hosting and operation;
• payment processing;
• communication;
• email;
• scheduling;
• digital product delivery;
• website functionality; and
• business administration.
Where third parties process personal information on behalf of Calm Within, they may process that information in accordance with their own contractual, legal and privacy obligations.
Calm Within will take reasonable steps to use appropriate service providers and protect personal information within its control.
Calm Within takes reasonable measures to protect personal information against:
• loss;
• misuse;
• unauthorised access;
• unauthorised disclosure;
• unauthorised alteration; and
• unlawful destruction.
However, no online system, electronic communication or storage method can be guaranteed to be completely secure.
Clients should therefore take reasonable care when transmitting personal information online.
We will retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Different types of information may be retained for different periods depending on:
• legal requirements;
• accounting and tax requirements;
• business records;
• contractual obligations;
• dispute resolution; and
• the nature of the service provided.
Calm Within will not sell your personal information.
Personal information may be shared where reasonably necessary for purposes such as:
• processing a payment;
• delivering a service;
• providing website functionality;
• administering a booking;
• complying with a legal obligation;
• responding to a lawful request; or
• protecting the rights, safety or property of Calm Within, its clients or another person.
Where appropriate, we will take reasonable steps to ensure that personal information is handled appropriately by third-party service providers.
Some third-party technology, website, communication, payment or service providers may process or store information outside South Africa.
Where personal information is transferred across borders, Calm Within will take reasonable steps to ensure that the transfer is handled in accordance with applicable South African privacy requirements.
Subject to applicable law, you may have rights relating to your personal information, including the right to:
• request access to personal information held about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information where legally appropriate;
• object to certain processing;
• withdraw consent where processing is based on consent;
• object to direct marketing where applicable; and
• lodge a complaint concerning the processing of your personal information.
Requests should be sent to:
If you would like to request access to, correction of or deletion of personal information held by Calm Within, please contact:
Please provide sufficient information to allow us to understand and process your request.
We may need to verify your identity before responding to certain requests.
Calm Within primarily provides services to parents and caregivers.
Our services are not intended to require children to provide personal information directly to Calm Within unless this is specifically necessary for a particular service and appropriate arrangements have been made.
Parents, guardians and caregivers should avoid providing unnecessary identifying information about children when communicating with Calm Within.
Where personal information relating to a child is processed, Calm Within will take reasonable steps to handle such information in accordance with applicable legal requirements.
Information shared during coaching is treated with respect and generally kept confidential, subject to applicable law and circumstances where disclosure may be necessary or legally required.
Confidentiality may not apply where information must be disclosed by law, where disclosure is necessary to prevent serious harm, or where disclosure is otherwise legally permitted or required.
Further information about coaching confidentiality is contained in the Calm Within Terms & Conditions.
Where Calm Within sends promotional communications, these will be handled in accordance with applicable law.
You may request that promotional communications stop by contacting:
Transactional or service-related communications, such as booking confirmations or information necessary to provide a purchased service, may still be sent where appropriate.
If Calm Within becomes aware of a security compromise involving personal information that requires notification under applicable law, we will take appropriate steps in accordance with the applicable legal requirements.
This may include notifying affected data subjects and/or the relevant regulator where required.
Calm Within may update this Privacy Policy from time to time to reflect changes in:
• the services we provide;
• the website;
• technology;
• legal requirements; or
• the way personal information is processed.
The updated version will be published on this website with a revised “Last updated” date.
If you have a question, concern or request regarding your personal information or this Privacy Policy, please contact:
Janet Jacobs trading as Calm Within
Email: janet@calmwithin.co.za
WhatsApp: 076 056 0945
Physical address: 388 23rd Avenue, Villieria, Pretoria, 0186, South Africa
If you believe that your personal information has been processed unlawfully and you are not satisfied with the response received from Calm Within, you may have the right to lodge a complaint with the Information Regulator of South Africa, subject to applicable procedures.
Information Regulator:
Website: https://inforegulator.org.za/
Calm Within will endeavour to address privacy concerns directly and fairly before escalation where appropriate.
By using the Calm Within website, contacting Calm Within, purchasing a product or service, or participating in a Calm Within programme, you acknowledge that you have had an opportunity to read this Privacy Policy.
This Privacy Policy should be read together with the Calm Within Terms & Conditions and Refund & Cancellation Policy.